Married At First Sight UK looks set to air its most awkward moment of the series so far tonight, as Doncaster lad, Adam, makes the ultimate faux pas on his wedding day, gushing about the bridesmaid as she walks down the aisle, after mistakenly assuming she's his bride-to-be.
Yep, despite the fact she's dressed in a pink gown, rather than a white wedding dress, Adam is still set to be convinced the brunette beauty is his mystery other half.
You can watch a clip of that rather painful moment, here:
In the spoiler clip, Adam looks visibly nervous ahead of his nuptials.
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"The nerves have definitely kicked in," he says. "And it's hard to get my head round.
"If this goes well I'll be talking about this day for the rest of my life".
As groom Adam composes himself, he hears somebody walking down the aisle, and turns around with a big smile on his face, even gasping as he sees the woman walking towards him.
It seems he is so sure that the bridesmaid is his future missus that he outwardly utters "wow" when he sees her, in front of all of her friends and family.
"Hi, nice to meet you," he says to her before he notices she keeps walking, and takes her seat in the crowd.
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His dad then tells him: "That's the bridesmaid, Adam," before sniggering and adding: "False alarm".
Yikes.
Adam looks visibly embarrassed by the mishap, but the bridal party don't seem to have noticed.
Will he fancy his bride as much as her BFF?!
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As the bridesmaid takes her seat, she has some opinions on whether he's right for the bride to be.
"He's very good looking," she whispers to the bride's mother.
"Do you think he's a bit pretty for her?," she replies.
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We guess we'll have to wait to find out!
Married At First Sight UK airs on E4 tonight at 9pm.
Featured Image Credit: E4Topics: Married At First Sight, TV And Film, Channel 4