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Viewers believe Adam, who played Ian Beale in the soap, isn't the biggest fan of music producer Naughty Boy, especially after a trial during Wednesday evening's episode.
Adam teamed up with Naughty Boy - as well as Coronation Street's Simon Gregson - for The Savage Stakeout trial. Naughty Boy was strapped down, while Simon and Adam had to answer general knowledge-style questions.
If their answers were correct, Naughty Boy would have to endure 30 seconds covered in various different critters, animals and reptiles - including snakes and rats.
If they were incorrect, however, he would have to sit it out for 60 seconds, while Simon and Adam would be gunged.
Following the trial, fans are convinced that Adam 'doesn't like' Naughty Boy.
One person tweeted: "PLS ADAM IS GETTING SO SICK IF NAUGHTY BOY."
And another said: "Adam getting annoyed with Naughty Boy now."
Meanwhile a third added: "Adam does not light Naughty Boy and I am LIVING for it [sic]."
Others said Adam had 'shushed' Naughty Boy during the trial, with one claiming: "Adam shhing Naughty Boy had me creased."
While another viewer added: "Adam shushing Naughty boy is the best moment of the series so far."
Others believe, however, that Adam only shushed Naughty Boy so that he could hear Ant and Dec's question.
What do you think?
In other I'm A Celeb news, viewers have been cringing about Adam's new nickname for Naughty Boy - 'Naughts'.
“Not sure what's more annoying. Naughty boy, or Adam Woodyatt keep calling him 'Naughts,’” one person wrote.
“Why does Adam Woodyatt repeatedly call Naughty Boy Naughts!!” fumed another.
You can read more on that here.
I’m a Celebrity…continues every night on ITV and the ITV Hub.