The music producer has been tasked with taking on the majority of the Bushtucker Trials during his time in the castle - after viewers repeatedly voted - and fans have noticed Naughty Boy always says the same phrase during the challenges.
"Naughty Boy’s woah woah woah woah is becoming increasingly annoying," one person wrote on Twitter.
You can hear Naughty Boy's catchphrase in the clip below:
Another social media user said: "If I hear naughty boy say ‘woah’ one more time I’m dashing my tv out the window."
And a third added: "Naughty Boy shouting 'Woah, Woah, Woah, Woah, Woah' is potentially the most infuriating thing on the planet."
Meanwhile a fourth said: "Woah woah from naughty boy again."
And a fifth said: "Naughty Boy just picked the wrong time to say “Woah woah woah”. Ended up with a mouthful of wriggly Rice Krispies."
Naughty Boy seems to use the catchphrase during some of the stomach churning and terrifying trials he's been facing during this series.
But viewers are calling for other celebrities to take on some challenges after Naughty Boy had been voted for the majority of the trials so far.
In last night's episode, after Naughty Boy headed off for yet another trial, Emmerdale star Danny Miller said: "So boring, night after night. Boring, boring, boring."
He added in the Telegraph: "You know it would be nice to switch it up and chuck a couple of other people in there but the British public want to see Naughty Boy."
Meanwhile, Matty Lee said: "It's interesting, he can turn his media thing on. Some people can just turn it on - he does when he's in there."
I'm A Celeb continues tonight on ITV at 9pm.