Case in point, in the most recent edition of the ITV reality programme, Frankie Bridge revealed she had gotten her footballer hubby Wayne quite the saucy Christmas gift.
Speaking to her other celebrities around the campfire the former Saturdays singer announced she had once made a cast of her bottom after Wayne had requested it for a festive present.
And Wayne wanted to show Frankie really was a woman of her word, taking to Instagram to show the huge silver cast of his wife’s behind.
He captioned the snap: “Frankie: ‘What would you like for Christmas?’
“Wayne: ‘A cast of you’re a**e’.
“Well… she doesn’t disappoint!”
Naturally, people found Wayne’s cheeky display utterly hilarious, with fans and celebrities taking to the comments.
“Now at the top of many an Xmas list!” wrote the person managing Arlene Phillips’ account while she stays in the jungle.
“Oh my god this is brilliant!!!!!” added Bake Off star Candice Brown. “Ha! She’s going to kill you!”
“Love your love for each other,” a third fan replied. “That’s defo goals.”
And it seems Frankie’s campfire confessional has convinced couples to give the gift of bottom for Christmas, with many people tagging their partners in the comments.
“Your ideal present, this,” one woman said to her partner.
Another person wrote: “This is a great gifting idea,” before tagging her other half.
Frankie has been endearingly honest during her time on I’m a Celebrity, revealing that she’s found herself really letting loose while in the castle.
She asked campmates: "Has anyone farted in their sleeping bag yet?
Emmerdale's Danny Miller admitted he had, while Frankie confessed: "Me too," while bursting into hysterics.
She later told cameras: "There's something quite satisfying about it."
You can read more about that here.
I’m a Celebrity…continues on ITV and the ITV Hub.