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Tensions are always high as the celebrities get hungrier and the trials get tougher, but music producer Naughty Boy, 36, has especially been struggling, not helped by the heart-breaking sacrifice he made to come on the show.
After Naughty Boy (real name, Shahid Khan) was chosen by The Castle group to do a trial, he became upset fearing that he was the camp's "weakest link" and said he would quit the show before him and Arlene Phillips decided to talk to fellow campmates about being picked instead.
But footballer David Ginola told the group about Naughty Boy's struggles instead when they were released from The Clink and viewers reckon it sparks the start of tension between the two campmates.
There were a few viewers who thought that David was stirring the pot and loving it: "I think David was enjoying the drama. He couldn’t wait to tell the other camp that Naughty boy hated them".
"Love the way that David Ginola is discreetly letting the other campmates know that Naughty Boy is hard work to deal with. #ImACeleb", tweeted another viewer who also thought David was trying to be sneaky.
Others also noted Naughty Boy's reaction to David telling The Castle about when certain members of The Clink weren't happy with their behaviour: "Don't think Naughty Boy was too happy with David for telling them".
There were I'm A Celebrity fans that did sympathise with Naughty Boy and wanted viewers to be more forgiving of his struggles in camp.
One person shared on Twitter: "Naughty boy has been his Mum’s carer for 5 years as she has dementia. They wanted him to try and do something for himself. Give him break #ImACeleb".
Naughty Boy's Twitter, currently run by loved ones while he's on the show, tweeted in response to his difficult times in camp so far: "Breaks my heart - he is being tested for his patience and he will come out stronger".
You can watch I'm A Celebrity on ITV at 9pm tonight.
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