To make sure you never miss out on your favourite NEW stories, we're happy to send you some reminders
Click 'OK' then 'Allow' to enable notifications
Featured Image Credit: ITV
The ritual kept cropping up during last night's (23rd November) airing, and viewers are absolutely baffled.
Music producer Naughty Boy - real name Shahid Khan - kept accidentally flashing his underwear while walking around Welsh landmark Gwrych Castle.
Naughty Boy certainly lived up to his stage name during the episode, as he could be seen hiking up his trousers multiple times. Users were left in stitches on Twitter, with some feeling genuinely quite sympathetic for him!
"Just know when you're feeling fed up, just think it can't be that bad, you could be Naughty Boy who has to pull his trousers up every second [sic]", one person joked.
"Could somebody please give that Naughty Boy a belt or some string to help keep his trousers up", said a second.
"Did Naughty Boy order trousers 12 sizes too big? Keep seeing his crack", another laughed.
"Oh Naughty Boy [...] you're me. All down to the saggy trousers in the morning" one empathetic fan enthused.
The Beyoncé collaborator has been having a rocky time in the camp of late. Last night, he was on hand to comfort fan-favourite Arlene after she confessed to missing her family.
He confided in fellow competitors Richard Madeley and David Ginola, claiming he doesn't see himself heading towards the main camp. The Good Morning Britain presenter attempted to convince the musician to stay, saying "I do think we should sleep on it".
He went up against radio presenter Snoochie Shy during the Treacherous Traps challenge, battling against bugs, rats and maggots.
Former Strictly star Arlene Phillips threatened to leave during last night's episode alongside Naughty Boy.
The pair have developed an unlikely friendship, as the choreographer called him "sweet" and said he's the "same age as my youngest daughter".
We hope he's in it for the long haul. Good luck, Naughty Boy!
I'm a Celebrity...continues every night on ITV and the ITV Hub.