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Kevin The Carrot Is Back In New Aldi Christmas Ad

Lucy Devine

Published 
| Last updated 

Kevin The Carrot Is Back In New Aldi Christmas Ad

Featured Image Credit: Aldi

The Aldi Christmas advert has just been released - and yes, Kevin the Carrot is back!

The cute festive tale is Dickensian-style - telling the story of A Christmas Carol - but with an animated Aldi twist.

You can watch the ad below:

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The advert follows the story of Christmas loathing 'Ebanana' Scrooge, who - thanks to Kevin - is reminded of the joys of the festive season.

Fans will likely be relieved that Kevin is back. Following public outcry when a teaser video featuring only Ebanana appeared on social media this week, fans were left wondering - where's Kevin?

The story also introduces us to Marcus 'Radishford' as well as a selection of other fruit and veg - Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family.

The advert also features Marcus 'Radishford' (Credit: Aldi)
The advert also features Marcus 'Radishford' (Credit: Aldi)

England footballer Marcus has teamed up with the supermarket for the ad, as part of a seasonal campaign which will see 1.8 million meals donated to families over the festive period.

He said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum; mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.

“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”

Kevin is back! (Credit: Aldi)
Kevin is back! (Credit: Aldi)

Sean McGinty, Marketing Director at Aldi UK, said: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.

“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.

“We hope our campaign will remind everyone of the true meaning of Christmas.”

We're so glad Kevin is back - and for such a brilliant cause.

Topics: TV And Film, Aldi, Christmas

Lucy Devine
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