Gordon’s Is Now Selling Alcohol-Free Gin
There's no hiding the fact 2020 has turned us all into a group of binge-drinkers (G&T at 11am, anyone?), but good news for those looking to do Dry January or who want to cut back on booze over Christmas - Gordon's has launched a new alcohol-free gin and they say it tastes just like the real thing.
Crafted from the same botanicals found in Gordon's London Dry Gin, according the brand owner Diageo, Gordon's 0.0% has a "bold, juniper-led character you expect from the brand."
The new gin is available in Tesco now priced at £14 a 70cl bottle, and will hit all other retailers on January 3rd, just in time to kick start those New Year's resolutions.
Charlotte Gibbon, GB Head of Marketing at Gordon's said: "At Gordon's we are committed to providing choice for different occasions and we don't think people should have to miss out on the flavour or experience when choosing an alcohol free drink.
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"Gordon's 0.0% has been created to ensure that consumers still get to enjoy the delicious taste of Gordon's, even if they're opting not to drink alcohol. We'll raise a G&T to that!"
We'll raise a G&T to that, too!
Anita Robinson, Marketing Director Diageo GB added: "Our expert innovation team at Gordon's has combined years of expertise and historic Gin distilling knowledge. Gordon's 0.0% is created by distilling the same botanicals used in Gordon's London Dry Gin, capturing the essence of Gordon's in a delicious alcohol-free alternative.
"We are incredibly proud to be bringing gin drinkers that juniper led taste they're expecting from Gordon's when they choose not to drink alcohol."
With the UK in a semi-permanent state of lockdown, we're not sure we're quite ready to go alcohol-free just yet, but roll on January 2021 - our livers could do with the break.
Featured Image Credit: Diageo
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