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Yorkshire Tea Is Launching A Jam And Toast Flavour

Yorkshire Tea Is Launching A Jam And Toast Flavour

There is nothing more quintessentially British than tea, jam and toast.

So, it's kind of shocking that Yorkshire Tea are the first to knock together a jam and toast flavoured brew.

Sourced and blended from natural ingredients, the Toast & Jam Brew is going to be exclusively available at Asda supermarkets from this Thursday (24th September).

Best served with a splash of milk, the hot drink is perfectly fruity and comforting, just like our favourite breakfast staple.

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The most British tea ever (Credit: Yorkshire Tea)
The most British tea ever (Credit: Yorkshire Tea)

Inventor, Kate Halloran, who is Tea Innovation Manager at Yorkshire Tea, said: "Toast & Jam is a lip-smacking smattering of toasty, jammy loveliness.

"Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs!

"We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul."

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The new tea flavour has divided the crowd (Credit: Unsplash)
The new tea flavour has divided the crowd (Credit: Unsplash)

She added: "This new brew has been a long time in the making and I absolutely can't wait for everyone to try it. We hope you love it as much as we do."

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A pack will cos a RRP of £2.29 - a bargain considering you get 40 tea bags.

And later in the year, you can expect to find the teabags in other supermarkets and shops, too.

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The tea connoisseurs have been teasing the launch for a while now, sharing pictures of someone dipping their breakfast into their cuppa' on social media.

And it has had a mixed reception, to say the least.

"Abonomation...or genius?," the tea brand wrote alongside a GIF of the jam toast dunking.

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"The most disgusting abuse of tea I've ever seen," one dramatic tea fanatic wrote in the comments.

Meanwhile, another penned: "That should be classified as a war crime... a war on tea and a war on jam."

A third was more open minded, however, writing: "Whatever people feel happy dunking in their tea is a deeply personal decision and should not be the subject of debate. The tea, however, is Yorkshire without question. #Dunking".

We'll certainly be giving this a try, if only because of our deep and unquestionable loyalty to Yorkshire Tea (it really is the best brew - dont @ us).

Featured Image Credit: Yorkshire Tea

Topics: Tasty Drink

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Joanna Freedman

Joanna is a journalist at Tyla with a particular interest in highlighting women's issues and telling inspiring first person stories. She's also their resident foodie, and loves covering exciting new beauty launches, too. Contact her at [email protected]