The 'Cheebab' Is The Vegetarian Kebab Of Your Cheese Dreams
If you're a meat eater, name a better drunk eat than a greasy kebab stuffed with meat, salad, fries and smothered in garlic and chilli sauce. We'll wait. But for veggies, 3am cab food can fall a bit flat. Falafel? Sure. Cheesy chips? Meh. But now the Swiss have invented a cheese kebab that's a veggie drinkers dream.
The late-night eat known as the 'cheebab' is a new vegetarian kebab made from rotisserie cheese.
The innovative creation comes from Roland Rüegg of Zurich dairy farm Natürli, which describes the product as 'the new, tasty, vegetarian kebab variant from Zürioberländer [mountain] milk".
Speaking to Munchies, Roland said the cheesy kebab has been a hit with customers since its launch last year.
But its success didn't come as a surprise to him. Rüegg said: "I had a hunch that kebab shops could offer something with cheese, and we also like to work on new recipes in production.
"From the initial vision to the first usable result, it took us about a year between the recipe and the production.
"The Cheebab has been around since May of 2018 and we've been overrun with requests ever since."
Rüegg is adamant that the cheese kebab has not been designed to replace the traditional meat version, saying it's merely meant to be a meat-free 'alternative'.
He explained: "It should just be an alternative for vegetarians. Which is why we've also made sure that the lab used for our cheese production is vegetarian-friendly."
According to the Natürli website, the famed Cheebab is available to buy daily from a snack bar, restaurant and shisha lounge in Zurich called 'So Chill'.
You can also get them on Tuesdays and Sundays from 'Gossau Kebab House'.
A recent study published in the journal Ecology of Food and Nutrition, found that vegetarians were more likely to have lower self-esteem and see less meaning in life.
But how can you feel low when you know you live in a world with cheese kebabs? What a time to be alive!
Featured Image Credit: Natürli