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But its offering no longer ends at confectionery as the brand has launched a limited-edition summer essentials range inspired by the classic sweets - and it's pretty darn fun.
Now confectionery fans can get their hands on must-have summer accessories based on their favourite sweets; including a Drumstick or Refreshers beach towels.
The towels' distinctive designs mean you won't have any trouble finding your way back to your sun lounger and at £19.99 they're reasonably priced too.
A giant Drumstick lollipop inflatable is most definitely a statement item from Swizzels holiday range, which is the perfect pool accessory for the sweet-tooth among us while lapping up the sunshine.
The inflatable, which is priced at £34.99, features the sweet's trademark red and yellow stripe design as well as it's green logo.
But if you're looking for more low-key nod to the brand, perhaps a Love Hearts branded water bottle or straw cup might be more up your street.
Like the Love Island water bottle design, Swizzels' version boasts 'Drink up' emblazoned in a pink heart on the side. The branded infusing bottle is priced at £9.99 and has a separate container to place fruit in it to keep you hydrated.
Meanwhile, the straw cup is double-walled insulated with sparkly love heart confetti. Covered in different coloured hearts, the BFA-free product costs £7.99 and features 'Chill out' along the side.
And if you're in the market for a beach bag, a pink and white Squashies-print tote is on its way for £14.99.
Fans jetting off on a late summer getaway can snap up the holiday must-haves, apart from the Squashies beach bag, on the Swizzels website now.
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