What would a birthday party or family celebration be without the legendary cake aisle staple that is Colin the Caterpillar?
He's chunky, swirled with buttercream, and dotted with smarties - and there's always some healthy competition over who gets the slice featuring his smiling, chocolatey face.
Now no one need feel left out, thanks to a new offering from Marks & Spencer: bags of Colin the Caterpillar Faces.
Spotted by Insta account Sweet Reviews UK, The bright green and yellow bags come filled with Mini Colin Faces made from white chocolate, with milk chocolate detail on his eyes. Yum!
Costing £2, the packs are available in M&S stores now - and we're betting they'll be popular.
After all, as the cartoon caterpillar on the packet says: "It's the best part of the cake."
Frankly, we couldn't agree more.
Elsewhere in the world of Colin the Caterpillar, we have our eye on these adorable Mini Colin The Caterpillars, which are available in sets of 25 and would be ideal for serving at a party.
Sadly, they're so popular that they're currently out of stock - but if you place an order now you can collect them as early as the 24th August.
Going by the customer reviews, they've been a hit.
"I ordered 25 for my colleague's birthday celebrations, they went down a storm," said one happy shopper.
"Yummy, tiny, chocolate swiss rolls. Great for kids big and small!" said another reviewer, leaving a five-star review.
To go the extra mile, you can also order a Marks & Spencer Colin the Caterpillar hamper.
The gift forms part of M&S's range of cake hampers, which can be ordered online, meaning you can order your favourite cakes to your door.
One for all the Colin fangirls and fanboys out there, the hamper costs £20 and includes a Colin cake, a bag of veggie Colin the Caterpillar sweets and a star-patterned foil balloon, all tucked inside an M&S canvas bag.
The hamper is the perfect way to treat a friend or family member to a classic cake while social distancing.