McDonald's Launches New Christmas Advert And It'll Hit You In The Feels
Sound-tracked by singing sensation Becky Hill and set to premiere during I'm a Celebrity on Sunday 15th November, the animated film tells the story of a young boy facing an internal struggle.
Watch the full advert here:
The 90-second ad follows a mother as she desperately tries to get her teenage son to put down his tech and take part in his family's festive rituals.
Glued to his phone or plugging in his earphones, the reluctant teen disengages himself from activities like putting up the Christmas tree decorations or browsing markets for presents.
Eventually, the worried mum manages to win her son around with a Drive-Thru meal followed by a snowball fight, and he starts to find joy in the festive period once again.
The familiar tale, set to the tear-jerking, iconic track Forever Young, is sure to tug on the heartstrings of families up and down the country.
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Originally released by Alphaville in 1984, Becky Hill has made the backing track her own with this stunning, stripped-back version.
The soundtrack will be released separately, to raise further funds for FareShare and help them continue their important work.
Available for streaming and download from Thursday 12th November, 10p from every download of Becky's Forever Young cover will go to food charity FareShare.
Released as part of the #ReindeerReady campaign, the advert reminds viewers to connect with their inner child, and marks McDonald's commitment to fund FareShare to redistribute over 5 million meals by 2021.
Paul Pomroy, Chief Executive Officer, McDonald's UK and Ireland said: "In a year like no other, I am proud that we can stand together with organisations like FareShare and the End Child Food Poverty Task Force to support those in greatest need.
"Together with our franchisees, we will provide funding to the charity to enable them to redistribute over five million meals to vulnerable families. We hope our donation goes some way to supporting those in the communities in which we operate this Christmas and into 2021."
Meanwhile, Michelle Graham-Clare, Vice President, Menu and Marketing said: "Our heart-warming tale of Tom and his mum aims to reignite the magic of Christmas across the UK and Ireland this winter.
"That moment as the pair reconnect over the reindeer treats, saved from their trip through the Drive Thru, represents the common truth of children determined to grow up but swept up by the festive spirit. I am sure it is a feeling that will be familiar to so many families and in this year we are proud to be spreading some much-needed Christmas cheer with this multi-channel campaign."
Featured Image Credit: McDonald's
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