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The Reason Marmite Jars Have Flat Sides Will Blow Your Mind

The Reason Marmite Jars Have Flat Sides Will Blow Your Mind

Once every so often, a piece of news comes along that genuinely changes our lives forever. Today is that day, and it's all to do with Marmite.

If you've ever noticed the flat sides on jars of the sticky brown spread, you might have just taken it as a design point, but you'd be wrong.

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The mysterious flat surfaces serve a very important function, and it's all to do with getting the last bit of Marmite out the jar.

Sharing the revelation on Twitter, user John wrote: "It took me years to realise that near-empty Marmite jars should be kept on their side so you can the last of it out more easily. That's why the jar is flat is the sides."

IT'S ALL MAKING SO MUCH SENSE.

We've all been there: when you're down to the bottom of the jar and you struggle pitiably to pick up any scraps of the sticky paste from the base with the tip of your knife.

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Now, with it resting on its side, the viscous mixture has time to collect lower side of the jar, meaning when you go to use it, it's all there ready to scoop up with the flat of your knife. It's logistically genius and we simply can't get over it.

Original sharer John has insisted his Marmite hack is just a theory, but either way, it makes TOTAL sense. In the mean time, PRETTY 52 has reached out to Marmite for comment.

Responding to the tweet, one social media user wrote: "This right here is the tweet of the century. May as well turn the internet off. That is genius!!"

"Never noticed that. Genuinely thank you for sharing," penned another.

"I find it still feels wrong to store it sideways. I want to see that logo in its full glory," a third thought.

Radio 1 DJ Greg James said of the revelation: "Today is the day my life changed forever."

Marmite, you either love it or hate it - but you can't not love this.

Featured Image Credit: Pretty52

Topics: Food And Drink, Tasty

Ciara Sheppard

Ciara is a freelance journalist working for Tyla. After graduating from the University of Sussex, Ciara worked as a writer at GLAMOUR Magazine and later as the Assistant Editor of Yahoo Style UK.

 

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