M&S Launches Percy Pig Pancakes - And They're Pink

Marks & Spencer has launched Percy Pig pancakes - because, of course it has.

The supermarket's iconic character, Percy Pig, has fronted everything from mini rolls to 'Phizzy Pop' and Percy Pig flavoured ice cream - and every piggy themed product is always a sellout.

So, you can guarantee that these new Percy Pig pancakes are going to go down a treat. We mean, just look at them.

The tasty new addition arrives just in time for Pancake Day, and each pack contains four buttermilk pancakes, stuffed full of sauce and jelly pancakes.

Fans spotted them on foodie Instagram, NewFoodsUK, and naturally went into meltdown.

"NEW PERCY PRODUCT ALERT. Percy Pig Pancakes!," the page wrote.

"WOW! These are super delicious! Buttermilk pancakes made with Percy Pig dessert sauce, with apple & raspberry jelly pieces - these have a beautiful fruity taste! We love the jelly pieces & sauce in these pancakes - perfect heated up!"

"Brunch sorted," one person wrote after spotting the image.

Meanwhile, another tagged their friend and wrote: "Have you seen these? Please go buy some now for me".

"Omg I'm buying these," a third replied.

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A third echoed many in joking that there was nothing that M&S couldn't Percy-fy.

"The piggy is at it again," one wrote, as another chipped in: "Is there anything they can't make pink and call it Percy".

It comes as M&S announced its chocolate Percy Pig Easter Egg had landed in stores just days ago, too.

The egg is shaped to look like the iconic pink character, with a cute piggy snout, pink ears and some jazzy sprinkled trousers, and costs £10.

While we might well be Percy Pig mad, we weren't alone in being a little terrified when M&S launched an advert recently starring the smiling swine himself.

In fact, a camera panned across a whole room full of Percys in the clip - the brand's limited edition giant Percy Pig fluffy toys, to be precise.

In the video, the toys were positioned to look like they were in a board meeting, in a video which promptly went viral on TikTok.

"This is the nightmare fuel I was telling you about," one person wrote, tagging a friend under the clip on Twitter.

While another agreed: "That is rather creepy. Too many Percy Pigs at once."

We might not be ready for a room full of fluffy Percys, but a Percy pancake? Yes, please.

Topics: Tasty Food, Percy Pig, M&S, Marks & Spencer, Tasty

Joanna Freedman

Joanna is a journalist at Tyla with a particular interest in highlighting women's issues and telling inspiring first person stories. She's also their resident foodie, and loves covering exciting new beauty launches, too. Contact her at [email protected].

@joannafreedman