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Lindt To Open A Magical New Willy Wonka Style Chocolate Museum And Tour

Lindt To Open A Magical New Willy Wonka Style Chocolate Museum And Tour

A Lindt chocolate museum and tour is opening, and it's practically heaven on earth for anyone with a sweet tooth.

Like Willy Wonka's chocolate factory, the magical new attraction will teach visitors about the origins, history and production of their iconic chocolate truffles and bars - and there'll be plenty of sweet treats along the way too.

Based in Keilberg, near Zurich, Switzerland, the museum is due to open on 13 September for visitors to roam around and learn about the magic of Lindt.

There's loads to discover simply wandering around in the 1,500 square metre exhibition space, within which each room explores a the world of chocolate in a different way.

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But you can also take part in guided tours and even workshops, in which you can design your own chocolate creation. Find out more about those here.

So, what's inside the museum?

As you step into the foyer, you'll discover the world's highest free-standing chocolate fountain, which is designed to look like a hovering wire whisk with chocolate spilling into a Lindor ball on the ground.

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Seriously... it's 9.3 metres high and circulates a whopping 1,000 litres of liquid chocolate.

Yep, that's just a huge chocolate fountain (Credit: ATELIER BRÜCKNER / Michael Reiner)
Yep, that's just a huge chocolate fountain (Credit: ATELIER BRÜCKNER / Michael Reiner)

Are they trying to encourage Augustus Gloop round 2?

Another section takes visitors right into a cocoa plantation in Ghana, where they will be given the opportunity learn everything about how cocoa bans are cultivated, harvested and fermented, before they're dried out and tested, to ensure they're the perfect quality.

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The rooms are all interactive (Credit: ATELIER BRÜCKNER/ Michael Reiner)
The rooms are all interactive (Credit: ATELIER BRÜCKNER/ Michael Reiner)

Meanwhile, the 'Swiss Pioneers' room nods to Lindt's country of heritage, and shows why Switzerland is the 'home of chocolate', sending you down a time tunnel to learn about the way that manufacturing and marketing Swiss chocolate has changed from 1900 until 2000.

A 'Chocolate History' room is also on site, to teach us about the 5,000-years of chocolate from start for finish.

The 'Swiss Pioneers' room honours Lindt's heritage (Credit: ATELIER BRÜCKNER / Michael Reiner)
The 'Swiss Pioneers' room honours Lindt's heritage (Credit: ATELIER BRÜCKNER / Michael Reiner)

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But this isn't a dull history lesson - oh, no.

In this room, there's a digitally animated 360-degree panorama and round media table for guests to get involved with, and interactively learn about the preparation and consumption of Lindt, and how it has evolved over time.

You can learn about the history of chocolate at the museum  (Credit: ATELIER BRÜCKNER / Michael Reiner)
You can learn about the history of chocolate at the museum (Credit: ATELIER BRÜCKNER / Michael Reiner)

The next part of the experience is the most Willy Wonka of all. It's a room based on a real-life factory, so you can witness how chocolate production works today and maybe even check out some of the new products the team are working on, if you're lucky.

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Inside, there are also three chocolate fountains - white, milk and dark - so that you can taste the creations moments after seeing how they are made.

Head to 'Chocolate Heaven' to try out the pralines and bars for yourself (Credit: ATELIER BRÜCKNER / Michael Reiner)
Head to 'Chocolate Heaven' to try out the pralines and bars for yourself (Credit: ATELIER BRÜCKNER / Michael Reiner)

You'll then be sent to check out the 'Chocolate Cosmos', which features an 'atmospheric projection of stars', before making your way to 'Chocolate Heaven', where you'll be able to taste even more mouthwatering Lindt products.

If that wasn't enough, there are also gigantic Lindor balls that double up as photo booths - perfect for the 'gram.

Giant Lindor photo-booths, anyone? (Credit: ATELIER BRÜCKNER/ Michael Reiner)
Giant Lindor photo-booths, anyone? (Credit: ATELIER BRÜCKNER/ Michael Reiner)

The final area of the Lindt museum is probably our favourite. It's called the 'Innovation Lab', and it essentially delves into the future of chocolate production, and explores what's next for Lindt.

Some of the questions it ponders are whether we can create chocolate without cocoa trees, if it can made in a carbon-neutral manner and even whether AI (artificial intelligence) could play a significant part in chocolate production.

There's plenty of chocolate to taste too (Credit: ATELIER BRÜCKNER/ Michael Reiner)
There's plenty of chocolate to taste too (Credit: ATELIER BRÜCKNER/ Michael Reiner)

This space also features a real Lindt testing system, giving visitors an insight into where inventors develop their new flavour creations for the first time, and even using augmented animation to offer an X-ray view inside the machines.

You'll be treated to a small bar of chocolate from the testing system at the end, which is packaged in a classic golden ball.

The Lindt Home of Chocolate is open from 10am to 6pm, Monday to Sunday.

We don't know about you, but we could quite happily live at this museum for all eternity.

Featured Image Credit: Facebook/ Lindt Home Of Chocolate

Topics: Tasty Food, Chocolate

Joanna Freedman

Joanna is a journalist at Tyla with a particular interest in highlighting women's issues and telling inspiring first person stories. She's also their resident foodie, and loves covering exciting new beauty launches, too. Contact her at [email protected]