IKEA has announced it is developing vegan meatballs that both 'look and taste like meat'.
No trip to the Swedish flat-pack furniture giant is complete with a generous serving of meatballs, cream sauce, mash (or chips) and lingonberry jam, and now IKEA is looking to extend the options available to those following a plant-based diet.
Of course, IKEA already serves vegetarian meatballs, and although these are delicious, they are made mashed up chickpeas, carrots, peas, peppers, sweetcorn, and kale.
The new meat-free meatballs will instead be made from a plant-based alternative protein, made in collaboration with leading suppliers of vegan products.
While the meatballs are still in the taste-testing stages, IKEA hopes to roll out the dish globally.
Managing director at Ikea Food Services Michael La Cour said: "It is a really exciting industry! Looking at the quality of the products that we have been tasting I am looking forward to serve a delicious plant based meatball made from alternative protein at Ikea.
"I hope that the many meatball lovers out there will like it as well. We know that the Ikea meatballs are loved by the many people and for years the meatballs have been the most popular dish in our restaurants.
"We see a growing demand from our customers to have access to more sustainable food options and we want to meet that need. Our ambition is to make healthier and more sustainable eating easy, desirable and affordable without compromising on taste and texture."
The meat-free meatballs are expected to land in IKEA store restaurants next year. Presumably, the cream sauce will also be made vegan.
IKEA already serves vegan hot dogs and ice cream which both have proved to be popular with both veggies and vegans.
And in its commitment to sustainability, IKEA has also pledged to remove single-use plastics from its stores by 2020.
Keep it coming, IKEA.