Half Of Parents Think Fizzy Drinks Should Have A Minimum Age Limit Of 10
Half of parents in the UK think that fizzy drinks should be banned for under 10s.
According to a study that polled 1,000 parents of children aged three to 11 years old, 46 per cent are keen to bring in an age limit for sugary drinks, with 10 years old being the preferred age limit.
The research found that a huge 82 per cent of parents thought there was too much sugar in drinks targeted at children, with almost half of parents saying they were regularly nagged by their children for sugary drinks. Others, meanwhile, avoided going down the drinks and sweets aisle in supermarkets when with their children and nearly three quarters (68 per cent) of mums and dads said they wanted sugary drinks banned from schools.
More than half of parents polled blamed themselves for their child's fizzy drink habit, though the other half blamed others for their children's sugary tastes, with TV shows and peer pressure being top reasons for influencing kids to drink sugary beverages.
But parents were quick to admit they did occasionally give in to their children's demands, with more than half of parents quizzed allowing their child a fizzy drink on special occasions. Other parents, meanwhile, admitted tricking their children by swapping out sugary drinks for a sugar-free alternatives.
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The research was commissioned by new soft drinks makers, doodles, by husband and wife team Lee and Alisha Eason.
Lee and Alisha, from Chester, set out to create a new natural kids' drink with no added sugar after finding it increasingly difficult to find drinks their children liked that weren't full of sugar.
"Our research confirms the suspicions millions of parents have, that the fizzy drinks market is heavily geared towards hooking youngsters on a lifetime of sugary fixes," Alisha said. "The research found 36 per cent of adults formed their fizzy drink habit as a kid."
She added: "It's critical to give kids the best start, and we hope to play our small part in this."
Find out more about doodles here.
Featured Image Credit: Shutterstock
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