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The Twirl Orange is the first ever tasty twist on the classic Cadbury Twirl that hit UK shelves. The chocolate bar was introduced as a limited edition offering when it hit the shelves in 2019, and at the time, many chocolate fans struggled to get their hands on one.
In August last year, Cadbury revived the Twirl Orange for a limited time, and they even offered a pre-sale via the Cadbury Twitter page for eager fans who wanted their fix.
The first 5,000 who tweeted during three separate pre-sales were sent confirmation of their place in the queue and they were then sent a unique single-use redemption code to use when they purchase their Twirl Orange, which cost them just 69p.
(It sounds like buying tickets for a gig, doesn't it!)
The Twirl was then sent to the lucky chocolate fans with no postage charge and some surprise Twirl Orange collectibles alongside it.
If you haven't been able to try one, the good news is that there will be no more pre-sales for limited editions, because the Twirl Orange will now become a permanent member of Cadbury's roster and will be available from major supermarkets and convenience stores.
It's back... This time for good! #TwirlOrangeUnlimitedEdition pic.twitter.com/jtNniqEV0M
- Cadbury UK (@CadburyUK) February 15, 2021
The Cadbury UK twitter account revealed the good news on their Twitter account, calling the popular bar "the new Unlimited edition" and reassured fans that it is "available for an unlimited time only".
The popular chocolate bar is the same as the regular Twirl bar but with a zesty orange twist.
The orange version comes in the usual 43g two-finger packet with a recommended retail price of 69p.
Shops are allowed to set their own prices, so they may vary.
Radhika Pai, Brand Manager for Cadbury Twirl at Mondelez said: "We are delighted to bring back Cadbury Twirl Orange for good.
"We know how much our fans love the chocolate bar, now they can enjoy the carefree feeling of unlimited Twirl Orange all year round."
What a treat!
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