Chocolate fans have found an uplifting yet totally unnecessary message behind the doors of their Cadbury advent calendars and it's incredibly awkward for 2020 tbh.
Behind the fourth door of this year's calendar, alongside the usual chocolatey treat, is a message saying "Give hugs at Christmas" and it's really not appropriate this year, Cadbury.
Although families will be able to get together this year under relaxed rules that will allow up to three households to bubble between the 23rd and 27th December, England's Chief Medical Officer spoke out against hugging elderly relatives at Christmas.
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Professor Chris Whitty warned against hugging older family members during the festive period (and at other times) for fear of passing on the virus to them.
But clearly Cadbury have not taken note, as some humorous Twitter users have been pointing out.
Eagle-eyed chocolate fans have been taking to social media to air their views on Cadbury clearly flouting the rules set out.
"Chris Whitty said don't, Cadburys," said one humorous chocolate fan.
"Not this year Cadbury," added another.
While a third joked: "Cadbury advent calendar telling me to give hugs? I thought we weren't allowed this year..."
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"Oops! Cadbury's hasn't updated its advent calendar messaging for #CovidChristmas," pointed out another user.
While a fifth fan, adding a puzzled emoji for dramatic effect, noted: "Day 4 of my advent calendar. Not sure this is good advice at the moment Mr Cadbury."
In other Cadbury news, just last month, Cadbury and Oreo joined forces to release a brand new range of Christmas biscuits for 2020.
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Not only that, but the chocolatiers also launched its Dairy Milk Jingly Bells, individually-wrapped balls of the brand's signature milk chocolate filled with creme centres in hazelnut creme and chocolate noisette.
And finally, next year the brand will launch a Mini Eggs bar. Filled with crunchy, pastel coloured eggs, the chocolate bar will be out just in time for Easter. And it's perfect for sharing!
Featured Image Credit: PATopics: Christmas, Food And Drink, food news, Chocolate