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Turkey Twizzlers Are Returning To The UK

Turkey Twizzlers Are Returning To The UK

Remember Turkey Twizzlers? The meaty morsels that Jamie Oliver famously removed from school dinner menus way back in 2005?

Well, they're back. Or at least, we think they are.

Yep, Bernard Matthews has teased the return of the discontinued breaded Twizzlers on social media, saying it's a time when the world is "more in need of joy than ever".

Released via Facebook, the 16-second teaser video, which is titled 'Come Back of the Century', appears to hint at a Turkey Twizzler revival. You can watch the full clip here:

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Over a montage of newspaper cuttings, a dramatic voiceover says: "A long time ago, one moment changed everything."

It continues: "But now, with the world more in need of joy than ever, the time has come."

As yet, Bernard Matthews haven't confirmed the Twizzler comeback - but we'll update you as soon as we hear more.

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What we do know is that the hashtag #ComebackOfTheCentury is now being used by the company across its social media channels.

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The quick-cook Twizzlers were dropped from British school lunch menus over a decade ago, in a campaign by Jamie Oliver as part of his Channel 4 series, School Dinners.

Jamie Oliver famously removed from school dinner menus way back in 2005
Jamie Oliver famously removed from school dinner menus way back in 2005

With their processed meat and salt content, the speedy snack was regarded as highly unhealthy, and became headline news as a result of Jamie's campaign.

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Manufacturers Bernard Matthews went on to announce plans to lower the levels of fat and salt in their product range.

However, Turkey Twizzlers then vanished from supermarkets altogether and could no longer be found on the Bernard Matthews website.

Could we see the infamous Twizzlers hit British supermarket shelves once more?

Could we see Turkey Twizzlers return to supermarket shelves? (Credit: Bernard Matthews)
Could we see Turkey Twizzlers return to supermarket shelves? (Credit: Bernard Matthews)
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Or could the meaty bites have been given a healthy makeover, ready for their return?

Right now, it's anyone's guess - but we'd love to know what Jamie has to say about it.

Featured Image Credit: Bernard Matthews

Topics: Tasty Food

Mary-Jane Wiltsher

Mary-Jane Wiltsher is a freelance lifestyle and culture journalist. Elsewhere she writes for Stylist, Euronews, PHOENIX and What We Seee.