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Asda Launches New Sid The Sausage Dog Cake

Ciara Sheppard

Published 
| Last updated 

Asda Launches New Sid The Sausage Dog Cake

Featured Image Credit: ASDA

Colin, you may have competition.

While we've always reached for a Colin the Caterpillar cake to celebrate birthdays, ASDA has just launched its own version of the animal-themed celebration cake.

Meet Sid the Sausage Dog.

Feeding up to 20 people, the foot-long chocolatey creation is made up of delicious chocolate sponge rolled with buttercream and coated with chocolate shavings. Mmm!

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Announcing the news alongside an image of Sid, ASDA wrote on Instagram: "We'd like to introduce Sid the Sausage Dog. Guaranteed to create the woof-factor for any special celebration, Sid is a whole foot long feeding up to 20 people.

"Sid consists of a soft chocolate sponge, rolled with chocolate buttercream. For the final flourish, he is coated with milk chocolate and edible decorations, creating a novelty centrepiece for only £12! Find him in store and online from Monday."

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Becky Price, ASDA's product development manager for cakes, said of the shelf's newest addition: "We know our customers love a novelty cake that injects plenty of fun into special celebrations at an affordable price!

"We've seen a rising demand from our customers for sausage dog-themed products, so Sid is a great addition to our celebration cake range and is sure to become one popular pooch!"

Roddy The Reindeer was released last year (Credit: ASDA)
Roddy The Reindeer was released last year (Credit: ASDA)

Sid follows ASDA's festive Roddy The Reindeer cake released in time for Christmas last year. Roddy was complete with chocolate sponge, chocolate frosting and an iced smiling face.

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Earlier this year, Tesco introduced their celebration cake offering, too: Lucky the Llama.

The delectable looking sweet treat had mouths watering with its two layers of Victorian sponge sandwiching a sumptuous filling of buttercream and raspberry jam.

The hand-decorated cake is covered in white icing while coloured icing showcases the Llama's mouth, eyes, ears and nose.

Lucky the Llama is Tesco's celebration cake offering (Credit: Tesco)
Lucky the Llama is Tesco's celebration cake offering (Credit: Tesco)
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Sid is available in ASDA from Monday 13th July for £12.

Topics: Tasty Food, Food And Drink, Asda

Ciara Sheppard
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