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The humble veg has been sexed up thanks to the dulcet tones of Tom Hardy, who eagerly tells us how much he loves a sprout.
You can watch the ad below:
"Bring on the sprouts! 100 percent British gorgeousness, ooh cheeky, farm fresh, specially selected, I do love a pretty sprout," he declares in a voiceover, as the camera treats up to some close-ups of the greens.
The 43-year-old then goes on to describe the range of sprouts in store for the festive season, which includes "sprout royalty" with smoked bacon, chestnuts and butter.
Tom then goes full Peaky Blinders, telling us: "If you're one of these strange people that doesn't like sprouts - think again, sunshine.
"These are not just sprouts, these are M&S sprouts."
Phew! Don't know about you, but we really fancy a huge pile of sprouts with our roast right now.
Others were also left in a tizz after the ad, with many taking to Twitter to fan themselves.
"Tom Hardy is narrating an M&S advert for sprouts and hot damn," wrote one.
Another added: "I love sprouts, but Tom Hardy has just made them even more desirable.
I love sprouts,but Tom Hardy has just made them even more desirable. pic.twitter.com/HMQLE2uzD8- :star2:Just Tatty Tinsel:star2: (@TracieRussell12) December 17, 2020
Tom is not the only A-Lister urging us to head to M&S this Christmas, with the store splurging on a number of big name stars including Oscar-winning Olivia Colman and actual Dame Julie Walters to lend their instantly recognisable voices to the now iconic adverts.
In other M&S news, the store is offering a chocolatey alternative to a Christmas pud.
Our old mate Colin the Caterpillar (best loved at birthday parties) is feeling as festive as the rest of us, with the popular cake now launching a special Christmas edition - and he really does look good enough to eat.
The festive Colin features the usual chocolate Swiss roll, covered in a thick milk chocolate and decorated with a white chocolate smiley face - but now also sees a number of additional (and edible) Christmassy treats, including red bells, white baubles, a stack of presents and dark chocolate Christmas trees.
The new design is topped off with a tiny edible Santa's hat. Cute!