Mrs Hinch Hinch (aka Sophie Hinchcliffe) has amassed an impressive following in her Hinch Army after sharing her cleaning tips online, but it turns out Mr Hinch is a dab hand when it comes to housework too.
Jamie Hinchcliffe sent followers into a frenzy when he shared a tutorial on how to make the perfect bed on Instagram.
The sales manager, from Essex, has certainly learned a thing or two as he perfectly demonstrated the art of bed making in the Hinch household.
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"Good evening shoppers," he told followers. "I want to let you know what goes through my head when I have to make this bed.
"One of the most important parts is the tucking in. This duvet must go in the bed frame.
"Watch my tekkers [technique], watch it, look, one hand. Go on son, all the way in."
After tucking the white duvet tidily into the bed, he continued: "Once the pillows are plumped they must be in a straight line, so what I do is give them a nice gently stroke to make sure they are straight.
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"This crispy throw must be an inch off the floor, remember the straight lines guys," he added while making sure the throw was perfect.
"Next you whack on the grey throw. This secretly is my favourite as it is soft to touch and smells like Zoflora." Mmm, we know how much the Hinchers love a bit of Zoflora.
"So I know when I am nearly at the finishing line because the cushions line up with the white throw," he continued.
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"Mrs Hinch your pillow is waiting girl. I'm proud of that Hinchers."
Featured Image Credit: Instagram/Mrs HinchTopics: Homeware, Life News, Home, Real