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This £12.99 Hair Treatment Is Being Compared to Cult Product Olaplex

This £12.99 Hair Treatment Is Being Compared to Cult Product Olaplex

Superdrug is selling an at-home version of Olaplex so we can get stronger and shinier hair without heading to the salon.

Mark Cunliffe

Mark Cunliffe

A £12.99 at-home hair treatment is being compared to cult salon product Olaplex, and it's being stocked in Superdrug.

We all know that colouring, straightening and curling our hair doesn't help to keep it in great condition but thankfully this product can help us strengthen our hair to keep it healthy without having to throw all our money at it.

Olaplex provides relief to bleached and coloured hair, keeping it shiny and healthy after spending time at the salon, and costs around £32 a bottle.

The 'PurePlex' range by Knight and Wilson features permanent hair colours, shampoos, conditioners and a one-off treatment similar to Olaplex, and they are all available on the high street in Superdrug.

Knight and Wilson

The formula is packed with 'Aminofix' repair and protect bond that works the same as the Olaplex molecule.

The four-step treatment will only take half an hour from start to finish and it claims you will be able to notice the difference straight away.

When Olaplex arrived in 2015, those with damaged hair were able to give their hair a new lease of life as the new technology rebuilt the hair from within.


The treatment can either be mixed with colourants or applied on it's own as a deep conditioning treatment.

When we apply bleach to our hair, keratin protein bonds are broken down, which leads to weakened hair - both Olaplex and PurePlex can help to rebuild the bonds.

Both Kim Kardashian and Drew Barrymore are rumoured to be fans of the Olaplex hair treatment.

It was also recently revealed by experts that to keep your hair healthy you should never let it dry naturally.


Speaking to Yahoo at the launch of the new GHD platinum+, Dr Moore has revealed why you're actually damaging your hair more by not blow-drying it.

Dr Moore, who is the Australian Vice President of Smart Devices, said: "The hair is made up of a cortex, which is the area that pulls the shape of your hair and then cuticles around the side, which are a bit like roof tiles."

He explained that when hair is wet, it swells up, meaning pressure is put on the cuticles and this pressure can even make the hair break, which leads to split ends.

He added: "The other thing is that when the hair is wet it loses its strength. So, the hair is half as strong when it's wet."

The stylist suggested using a hairdryer on a cool setting to remove the rest of the water in your hair and finishing off by switching to a warmer temperature to dry your locks.

Featured Image Credit: Knight And Wilson/Pexels

Topics: Hair & Beauty, Style News, Fashion