Beauty lovers have hit out at a new skincare campaign online - and claimed that the after results look "worse" than the before.
A Twitter user, who goes by the handle @kittynouveau, first brought attention to The Inkey List's new campaign for their Succinic Acid Blemish Treatment product earlier this month.
In photos used to highlight the product's effectiveness, the before picture showed off half the model's face that sported several flat blemishes and the worded: "Before using succinic acid treatment".
However, many noticed that there wasn't much of a difference seen in the after pic, which featured "after using succinic acid treatment" across the bottom, and the model still had redness and spots.
Sharing the photos online, @kittynouveau penned: "I'm going f**king insane looking at this skincare product before and after......"
But it wasn't only her that felt that but rather a whole host of fellow beauty lovers, who claimed there wasn't a difference between the photos.
One penned: "I swear if I'm actually seeing any difference the after actually looks worse."
"...all it did was make her shinier???" another claimed. A third cheekily wrote: "When you forgot to photoshop the dots away..."
"LIke one spot is slightly healed and the spot next to it looks like it's reoccurred? Otherwise," another shared.
A fifth suggested: "Oh wow, it looks like the after photo was immediately after using the product for the first time.
"So weird that they used it as the after photo. I'm hoping they just accidentally posted two before photos. Because there's barely a difference."
The spot treatment, which sells for £6.99, boasts 2 percent succinic acid, as well as 2 percent sulfur and 1 percent salicylic acid.
On their website, they claim that the product "clear blemishes fast, reduce inflammation and prevent clogged pores with our non-drying, targeted treatment: "With a cream formula, it is easily layered under makeup without drying or flaking."
Despite the Twittersphere's objections about the campaign photos, the product has been given 4.3 out of 5 stars.
One customer even branded the treatment as a "amazing" alongside their own before and after pic.
They wrote: "This is an amazing acne treatment! In four days, it improved a cyst I had on my cheek.
"Does a nice job with diminishing redness and helping pimples dry up faster. Definitely worth your money. I'm oily and acne prone.
"Advice: DONT touch the pimple at all and let the product do the work. You'll be surprised at the results."
Tyla have contacted The Inkey List for comment.