Majorly hyped make-up brand Milk is finally making its way to the UK, and those familiar with the States-born collection need no introduction.
But for those who haven't yet heard of Milk - a company paving the way for clean beauty - it's reportedly the second most-searched beauty brand by young cosmetics consumers.
There's good reason why its products are so popular and the business has over one million Instagram followers.
Everything is 100 per cent vegan as well as cruelty and paraben-free. A number of Milk's products are versatile, with their formulas allowing them to be used in whichever way you fancy.
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Milk describes itself as the 'ultimate high-low beauty line', which the brand explains in full as: "High-concept meets low-maintenance for a dynamic range that is fuss-free and forward-thinking without compromising on payoff. Multi-use makeup and skincare staples fit perfectly in on-the-go, modern lifestyles."
All aspects of beauty covered with Milk, from skincare to make-up, and its packaging is cool-girl chic.
The line is instantly recognisable from its stick-form serums, balms and highlighters in clear perspex packaging, with prices ranging upwards of £20.
To celebrate its arrival to the UK, Milk is opening a pop-up store in Covent Garden, London on 26th January - two days the entire collection hits popular make-up site Cult Beauty on 28th here.
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The store will open on the Saturday at 11.30am until 7pm, and then open at the same time on the Sunday but close at 6pm.
And the first 100 people to make their way through the doors of the pop up will receive a free Milk makeup bag containing a Tattoo Stamp, a surprise full size product, a KUSH Sticker and Pin Set and a Milk Makeup Cozy Beanie.
Here's the full address: 6a Langley Street, Covent Garden, WC2H 9JA. Race you there!
Featured Image Credit: Instagram/Milk MakeupTopics: Hair and Beauty