Bourjois Will No Longer Be Sold In The UK And We Are Bereft

If you were a teen in the noughties, you'll probably have fond memories of hitting up Superdrug with your mates and buying up the makeup counter.

It was usually Dream Matte Mouse for the face, some kind of offensive bright Barry M eyeshadow for eyes, Maybelline's Great Lash mascara for the lashes - and for the cheeks, it was always Bourjois.

The cult French makeup brand's blush pots, mascaras and foundations were our go-tos, and we'd tell ourselves they gave us a certain Parisian 'je ne sais quoi' as we proudly pulled them out of our makeup bags.

But memories of using Bourjois might now remain just that, with the sad news the brand will no longer be sold in the UK.

Coty, who own the brand, confirmed that it was making the "difficult decision" in order to prioritise its other beauty brands.

"We can confirm that following a strategic review of Coty's Consumer Beauty brands in the UK we've made the difficult decision to exit Bourjois," a Coty spokesperson told Tyla in a statement.

"This will allow us to focus to a far greater degree on our priority Consumer Beauty brands."

They added that Bourjois will only be available in store and online in the UK for "a limited time only" and will still be available birthplace, France and in over 50 markets worldwide.

The US beauty giant owns the likes of Rimmel, Wells, Kylie Cosmetics and dozens of designer beauty ranges.

Bourjois was founded by actor Joseph-Albert Ponsin in 1862 when he realised he'd created a skin product that lightened the skin of actors and actresses from theatre companies, replacing the heavy, greasy stage makeup they were used to.

As of 2015, Bourjois was sold in approximately 26,000 shops in over 80 countries - a number that is now lessened by at least one.

As for the future of Bourjois, as far as we know it'll still be sold in other countries including its native France, so a trip across the channel might be in order if you're missing your chocolate bronzer.

For now, au revoir, Bourjois.

Featured Image Credit: Bourjois

Topics: Hair and Beauty, Style News, Makeup

Ciara Sheppard

Ciara is a freelance writer working for Tyla. After graduating with an English Lit and Media degree from the University of Sussex, Ciara held jobs at GLAMOUR and Yahoo Style before packing up for a solo travelling trip around South America.

@ciarasheppard