Beautyblender, the master behind the essential bright pink beauty tool every make-up bag should have, has just launched a brand new foundation with 32 shades.
The Bounce Liquid Whip Long Wear Foundation by Beautyblender promises a velveteen, matte foundation that looks like skin, rather than a cakey mess. It also claims to have a multidimensional finish, meaning your skin looks flawless head on, but with a slight sheen when you turn your head to the side (aka gorgeous).
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Each foundation comes with a mixing palette perfectly shaped like your sponge, so you can apply your make-up without you getting it all over your fingers.
Better still, it's formulated without parabens, phthalates, sulfates, and oils, infused with hyaluronic acid and birch extract, as well as being cruelty free and vegan.
You can purchase the foundation from Sephora for $40, which is just over £30 here in the UK.
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While there are 30+ different shades on offer, the foundation has been met with some criticisms in the beauty world since it was released a couple of weeks ago.
Many are pointing out that the majority of the shades are light or medium, and hardly any are darker.
Creator Rea Ann Silva told Allure that while creating the foundation, special attention had been paid to create colours at the darker end of the spectrum, but as the publication points out, only seven of them are suitable for deeper skin tones.
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Beautyblender's latest product isn't the only new foundation on the block, as Benefit just released Hello Happy.
Described by Benefit as a 'light-medium coverage liquid foundation SPF 15 PA+++', the new skin product claims to even out skin tone and blurs imperfections with soft-focus optical blurring spheres.
It also has a natural-matte finish and light-to-medium coverage, and it apparently looks like skin and feels like nothing at all.
It's not the most inclusive shade range on the market, but there's 12 options for you to choose from, and sources are reporting that the foundation does adapt to your skin tone.
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The foundation is a priced at a pretty reasonable £25.50, and is already receiving impressive reviews from beauty fanatics.
Featured Image Credit: Instagram/Beauty BlenderTopics: Hair and Beauty, Stylish