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There's one clear cut reason why there is so much hype around skincare brands like The Ordinary and The Inkey List: they serve up luxe-feeling, affordable products that actually work for a plethora of complexion concerns.
And now we're all slowly learning that effective skincare doesn't have to cost the earth, beauty buffs are all raving about another inexpensive line: Garden of Wisdom (GoW).
Almost all of the collection costs less than a tenner, but a few of the products will be worth every penny if the glowing reviews are anything to go by.
Hyaluronic acid has been the beauty industry's buzz word for a while, but its impressive moisture-boosting properties mean it's here to stay.
Social media users have been calling the range 'the natural version of The Ordinary' for a while now: every single product formula is cruelty-free, suitable for vegans and free from alcohol, soya and silicones.
It seems like the products have a loyal following, with customers revealing on Reddit that they won't switch to any skincare that's not GoW.
"I've ordered from them for a long time now. Always very nice and have good products, love them," gushed one consistent customer.
Another shared: "I have two products already and a third is on its way to me, and so far it seems like my skin likes GOW much better than The Ordinary!"
You can browse the whole collection on Victoria's Health here.
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