Advert

Latest

3 minutes ago
Advert
10 minutes ago
Advert

Most Popular

3 hours ago
Advert

Beauty Buffs Are Obsessing Over This Skincare Brand - And It's Mostly All Less Than £10

Beauty Buffs Are Obsessing Over This Skincare Brand - And It's Mostly All Less Than £10

There's one clear cut reason why there is so much hype around skincare brands like The Ordinary and The Inkey List: they serve up luxe-feeling, affordable products that actually work for a plethora of complexion concerns.

And now we're all slowly learning that effective skincare doesn't have to cost the earth, beauty buffs are all raving about another inexpensive line: Garden of Wisdom (GoW).

Advert

Almost all of the collection costs less than a tenner, but a few of the products will be worth every penny if the glowing reviews are anything to go by.

Credit: GoW
Credit: GoW

GoW includes cold-press argan, prickly pear seed, squalane and rosehip oils in pump bottles reminiscent of The Ordinary's (just minus the dropper), each priced at £9.

No skincare range would be complete without a hyaluronic acid or niacinamide serum - both £9 - making them slightly pricier than The Ordinary's offerings.

Hyaluronic acid has been the beauty industry's buzz word for a while, but its impressive moisture-boosting properties mean it's here to stay.

Advert

Salicylic acid 2% serum, RetiStar retinol serum, and lactic acid 5% serum are also included in the £9 price bracket.

Other serums like the glycolic acid offering and eye contour come with a £12 and £18 price tag respectively.

Social media users have been calling the range 'the natural version of The Ordinary' for a while now: every single product formula is cruelty-free, suitable for vegans and free from alcohol, soya and silicones.

It seems like the products have a loyal following, with customers revealing on Reddit that they won't switch to any skincare that's not GoW.

Credit: GoW
Credit: GoW

"I've ordered from them for a long time now. Always very nice and have good products, love them," gushed one consistent customer.

Another shared: "I have two products already and a third is on its way to me, and so far it seems like my skin likes GOW much better than The Ordinary!"

You can browse the whole collection on Victoria's Health here.

Featured Image Credit: GoW

Topics: Hair and Beauty, Skincare, The Ordinary

Rachel Andrews

Rachel Andrews is an NCTJ trained Journalist at PRETTY52. She specialises in Fashion and Beauty Journalism, and has experience at a range of online and print publications and joined the team in 2017. Contact her - [email protected]

 

Next Up

Here's What Britain's Got Talent's Connie Talbot Looks Like 11 Years On

Here's What Britain's Got Talent's Connie Talbot Looks Like 11 Years On

a year ago