Nothing beats the feeling of finding that perfect summer dress, the one that makes you feel confident, cool and light as air. The only problem with the perfect dress is other people finding it perfect too. That's when you run the risk of turning up in the same outfit as someone else.
The chances of that just rocketed with a certain Zara dress, which is now so popular it even has its own Instagram account. Maybe you already own it yourself.
This spotty number (£39.99) from Zara is making waves, with women shouting about how good they feel in the relaxed-fit. It's been called 'versatile,' 'comfy' and 'gorgeous.' It has long sleeves and depending on how tall you are, comes to about shin length.
Stylist Faye, 28, started the Instagram account after posting an 'awkward fashion moment' on her stories. She says "In April both the art director and makeup artist turned up on set wearing the dress. I posted it on my story and it just escalated over the Easter weekend. Suddenly everyone was spotting the dress and sending it to me. I started posting the submissions and it became a bit of a game. After about three weeks the dress sightings were getting out of hand so I started the separate @hot4thespot account for the dress."
The dress is stocked in sizes XS-XL and women of all shapes and sizes have been posting about how much they love it. Unfortunately, you'll struggle to get your hands on it now. Once a few popular bloggers like Lily Pebbles posted themselves wearing it on Instagram, sales went through the roof.
So if you already own the black and white polka dot dress, feel smug. Just don't be surprised if you end up on its special Instagram page.
Topics: Fashionable, Fashion & Beauty