Remember when Joe Exotic launched a clothing line? Well, now he's expanded out into undergarments - and some even come with his face on them.
The range is made up of women's knickers as well as boxers and briefs, and is part of the Tiger King star's 'Revenge' range, which has a few not-so-subtle nods towards his hatred for nemesis Carole Baskin.
And, while we can't fathom why anybody would want a pair of pants with the face of someone involved in a murder-for-hire plot on them, the man himself seems to think that there's demand.
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Check out the ad, posted on Joe's Insta', below:
His street-wear apparel - which he claims is "bold, iconic, edgy" and "unapologetic," - originally comprised of T-shirts, hoodies, sweats and coronavirus face masks.
But now there are some... errr.. interesting undies to add to your wardrobe in the new drop.
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On the men's briefs, Odaingerous tease: "Made from our super soft peachskin jersey in 92 per cent polyester/eight per cent spandex and lined with bamboo/rayon/spandex for comfort".
"The classic no-fly boxer brief cut provides ample room with the right amount of support."
Meanwhile, they say promise the "artwork printed cheeky brief undies" are "both comfy and flattering".
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As you'd expect from Joe Exotic, the collection is garish and colourful, with turquoise knickers and bright orange tiger print amongst the designs.
There's also leopard print pants with Joe's face on the crotch and the tiger print knickers in an 50 Shades red.
Plus, there are black pants decorated with the words 'Joe Exotic' and 'Odaingerous' in a white print - because who needs Calvins when you have Joe Exotic branded pants, right?
Wrong.
While the undies aren't out until September 7th, Odaingerous have released sneak preview.
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Prices range from $21- $25 (£15.75- £18.75)....with women's "cheeky brief underwear" coming in on the cheaper end of the scale.
Odaingerous promise that the his 'n' hers briefs keep "your unmentionables fashionably stylish and secure".
While it's hard to imagine people flocking to buy undies with Joe's face on, the last Odaingerous clothing line sold out in a matter of hours back in May, and made over $20,000 (£17,781.90) in online sales, according to TMZ.
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In case you need a reminder, Joe's T-shirt and hoodie merch was labelled with slogans including: "Revenge," "Love Thy Backstabber," "Fake Friends" and "$UCCESS."
Plus, one particularly striking design saw a tiger with a woman's bloody arm in his mouth. Three guesses who that was supposed to be...
Of course, the whole range makes a pretty strong reference to Joe's fiery feud with animal rights activist and owner of a nearby rival park, Carole Baskin - who Joe is currently serving a 22 year sentence for organising a murder-for-hire plot against.
The website reads: "So many of the qualities in this collection aligned with the things Joe experienced on and off the show, Odaingerous shows the good, bad & the ugly side of 'Tiger King' in this bold collection."
Clothing designer Odain Watson, who owns the brand, told In Touch: "I'm a gay minority designer and Joe is a fellow gay person. That connection of being the outsider, we connected on that level of being on the underdog. That's how we connected, he loved my energy.
"I pitched him my idea surrounding the collection and with the theme of revenge and how I admired his ambition and perseverance.
"The best revenge is success and that's what Joe stands for and he's really excited about it, he's not down and out, he's talking about his projects and all he has going on."
We don't care if you're Team Joe Exotic, wearing his face on your crotch is a very bold move.
Featured Image Credit: NetflixTopics: Tiger King, Joe Exotic, Style News, Fashion