Emma Willis debuted a stunning new hair 'do at the NTAs earlier this week, and fans are living for it.
The former host of Celebrity Big Brother and Big Brother walked down the red carpet at the prestigious awards ceremony with her signature pixie crop freshly dyed platinum blonde.
The mum-of-three paired her bright blonde hair with a floor-length black gown with sleeve detailing, and she looked as gorgeous as ever as the snow fell around her.
Emma usually sports a dark brunette look but has been dabbling with highlights in recent weeks before taking the platinum blonde plunge.
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The TV personality thanked her glam squad on her Instagram page after the NTAs, revealing that it had taken her three hours to get ready.
Under a snap of herself on the red carpet posing for the paparazzi, Emma posted: "Team willis knock it out the park again.
"New hair, new dress and definitely a new face compared to the tired and puffy one that sat in the chair 3 hours before this was taken."
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Emma then tagged her entire glam team with their social media handles, as well as where her gorgeous gown was from.
Fans couldn't get enough of her icy blonde hair 'do, and took to the comments section to compliment the fresh look.
"Love the hair Emma you looked stunning gorgeous and beautiful that dress was definitely made for you," exclaimed one of her adoring 1.4 million Instagram followers.
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While another fan echoed: "You Look stunning like the new hair colour."
"@emmawillisofficial gorgeous. And I've got to say you so resemble a young Helen mirren with your new hair and dress here. Fab," declared somebody else.
Despite the snowfall, the NTAs saw all the celebs turn out on the red carpet for a star-studded bash celebrating British television.
Featured Image Credit: PA ImagesTopics: Emma Willis, CBB, Celebrity Entertainment