Superdrug is now offering in-store consultations to check for breast cancer symptoms in a new partnership with CoppaFeel!.
The breast cancer awareness charity and the high street retailer's no-touch consultations will be carried out in Superdrug's health clinics across the country, and the new service goes live today (Tuesday, 29th March).
Patients will need to pre-book nurse appointments in any of the 56 clinics. They will then sit down with a trained nurse who will show them how to thoroughly check their breasts for cancer symptoms.
You'll learn what is - and isn't - normal, how to carry out a self-checking examination and how often you should be doing it.
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Superdrug hopes to carry out over 100,000 appointments in the first year, and they are completely free of charge but must be booked in advance.
The launch of the new service comes after Superdrug's survey of 2,000 women found 82 per cent of women don't feel comfortable discussing changes in their breasts.
Former Love Island star Olivia Buckland is fronting Superdrug and Coppafeel's new campaign after she experienced a cancer scare herself.
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Coppafeel! has trained Superdrug nurses for the non-contact breast cancer symptom checks.
Sophie Dopierala, Director of Education and Health Comms at CoppaFeel! said: "Our annual research shows for most women who aren't checking their breasts, knowledge on what to look for remains the main barrier.
"We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message."
Dr Pixie McKenna, Superdrug's health and wellbeing ambassador, added: "Once you know how simple checking your breasts is, it can save your life.
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"I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend - the more conversations the better!"
According to the NHS, breast cancer symptoms can include:
- Change in the size or shape of one or both breasts
- Discharge from either of your nipples, which may be streaked with blood
- Lump or swelling in either of your armpits
- Dimpling on the skin of your breasts
- Rash on or around your nipple
- Change in the appearance of your nipple
You can book an appointment at Superdrug's health clinic's here.
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For breast cancer support and advice, visit Coppafeel! here.
Topics: Life News, News, Real, Health