LADbible Group has become one of the first UK companies to introduce both pregnancy loss leave and fertility leave, as part of a wide range of new benefits for employees.
The initiative, dubbed 'LADfamily', is a series of family friendly policies, to support employees who are thinking of - or already have - started a family.
Joining the likes of Channel 4 and Monzo, LADbible's pregnancy loss policy provides a minimum of 10 days' paid leave to help employees cope with a loss.
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It will support members of staff with paid time off to attend any medical appointments, and also applies to those supporting a partner in attending appointments.
Under current employment law, businesses are only obliged to implement planned maternity or paternity leave if a loss occurs after 24 weeks.
According to charity Tommy's, an estimated one in four pregnancies end in miscarriage, with most occurring in the first 12 weeks. There is no minimum length of pregnancy required for LADbible's new policy, and it can be used regardless of the nature of the loss.
Meanwhile, the company has also introduced fertility leave, for employees who are undergoing fertility treatment personally or supporting a partner.
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Staff can take paid time off for the purpose of receiving and recovering from treatment and attending appointments associated with the process.
This also applies to an employee who is supporting a partner going through fertility treatment.
Other policies under the LADfamily umbrella include time off to support dependants - such as a child, grandchild, partner or parent - as well as nursery benefits, which provides savings on childcare.
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The new range of policies have been introduced just days after online bank Monzo introduced a similar pregnancy loss leave.
Meanwhile, last month, Channel 4 implemented a paid leave policy for employees who have suffered a loss.
Featured Image Credit: LADbible Group