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ASDA Launches School Uniform Line For Children With Specific Needs Such As Autism

Gregory Robinson

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 ASDA Launches School Uniform Line For Children With Specific Needs Such As Autism

Featured Image Credit: Asda

George at Asda has become the first supermarket in the UK to offer a clothing line especially designed for children with specific or sensory-sensitive needs such as autism.

The Easy On Easy Wear range is available to buy now and it was developed after research from George showed that eight in 10 parents of children with specific needs say that it is difficult to get their children dressed every day.

The clothes have been designed to meet the needs of children with specific needs like autism (Credit: Asda)
The clothes have been designed to meet the needs of children with specific needs like autism (Credit: Asda)

Nine in ten parents said they have become 'distressed or upset' trying to dress their children or watching them trying to dress themselves.

The research also found that it takes nearly twice as much for children with specific needs to get dressed. George said this is due to clothing being designed with "neuro-typical children in mind". This can include clothes tight necklines, hard to do up buttons or non-elasticated cuffs - that is not always suitable for children with conditions such as autism.

The retailer also found that parents of children with specific needs tend to buy twice as much clothing when looking for suitable items and six in 10 believe that regular clothing doesn't work for their children.

According to George's research, around 2.5 per cent of children in the UK are believed to have a learning disability (Credit: PA)
According to George's research, around 2.5 per cent of children in the UK are believed to have a learning disability (Credit: PA)

This new clothing line aims to be more inclusive, given that around 2.5 per cent of children in the UK are believed to have a learning disability and it is estimated that approximately one in every 100 children in the UK has autism

Caroline Hicks, Head of Schoolwear at George, said the retailer is "very proud" to be the first supermarket retailer in the UK to offer a line for children with specific needs.

She adds: "Our main goal was to create clothing that allows independent dressing and that is more comfortable, thus addressing some of the challenges with clothing not designed for specific needs children. Seventy-one per cent of children with autism attend mainstream schools.

The retailer's study also found that parents of children with specific needs tend to buy twice as much clothing (Credit: PA)
The retailer's study also found that parents of children with specific needs tend to buy twice as much clothing (Credit: PA)

"We know that these children want to look the same as their peers, so we have designed the range to look just like the rest of the school clothing we offer. The collection also comes with all the great quality, value and sustainability that you expect from the main range - and all at the same price too!"

The Easy on Easy range starts at £6 and can be purchased via the George website.

Topics: Asda

Gregory Robinson
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