Advert

Latest

an hour ago
Advert
an hour ago
Advert

Most Popular

2 hours ago
Advert

Mum Of The Two Kids In Sainsbury's Ad Hits Back At Racist Trolls

Mum Of The Two Kids In Sainsbury's Ad Hits Back At Racist Trolls

The mother of the two children who feature in this year's Sainsbury's Christmas advert has spoken out against trolls who threatened to boycott the store.

The supermarket chain was targeted by trolls after the first of its three festive adverts featured a Black family.

Now Natasha Mushonga, whose children Malakhai, 11, and Shannel, eight, has spoken about the "hurt" she feels from the racist remarks.

Advert

The 34-year-old explained: "It hurts that people think that the colour of your skin determines what type of Christmas you should have.

"There are three adverts to show diversity but you can't win with these people.

The mother of the children in the advert has hit back (Credit: Sainsbury's)
The mother of the children in the advert has hit back (Credit: Sainsbury's)

"I don't think they wanted it to be about colour diversity. If the advert of another race makes you not want to shop there, well okay then, bye. It's just sad and unnecessary.

Advert

"It's racism so you learn to live with it. People should learn to love each other. I feel bad for them that they actually have the time to sit on a computer and post that about an advert."

She added she felt concerned for her children after they appeared in the minute-long advert.

The first advert features a Black family (Credit: Sainsbury's)
The first advert features a Black family (Credit: Sainsbury's)

"I'm glad Shannel doesn't know because she can't search for it but Malakhai can because he is in secondary school," Natasha continued.

More Like ThisMore Like This

1 of 6
Life

Kevin The Carrot Returns As Aldi's New Christmas Ad Drops In Full

Advert
Sainsbury’s Forced To Respond After Racist Backlash To New Christmas Ad
News

Sainsbury’s Forced To Respond After Racist Backlash To New Christmas Ad

published at17 days ago

"He's not bothered in the slightest. I think I prepared them well for what they have to see out there.

"It's obviously ridiculous for people to criticise adverts. It's unfair for the people in it to come to abuse.

"But you can't cure racism - you just have to get on with your life. And you have to celebrate the people are willing to be inclusive, like Sainsbury's.

"People say racism doesn't exist, but if you are on the other side you don't see that."

Advert
The Gravy Song features a dad singing to his daughter (Credit: Sainsburys)
The Gravy Song features a dad singing to his daughter (Credit: Sainsburys)

The advert, titled Gravy Song, sees a young woman phone her father to talk about how she hopes to spend Christmas with her family and enjoy a festive roast. The conversation then quickly turns to her dad boasting about his famous gravy, before singing his gravy song.

Two other adverts from Sainsbury's, focusing on different families, are also set to air over the festive period.

In response to the backlash, a spokesperson issued a statement which read: "At Sainsbury's, we want to be the most inclusive retailer.

Advert

"That's why, throughout all our advertising we aim to represent a modern Britain, which has a diverse range of communities.

"We have three stories of three different families in our advertising."

Featured Image Credit: Sainsbury's

Topics: Christmas, Racism, Life News, News, sainsbury's

Chosen for YouChosen for You

Sierra Watts: 'Why I Had No Choice But To Give My Baby Up For Adoption'
published at4 hours ago

Most Read StoriesMost Read

Life

Boris Johnson Says Big Weddings Could Be Back To Normal By Easter

published at2 hours ago

Kimberley Bond

Kim is a journalist at Tyla, and has previously worked at the Evening Standard, Radio Times as well as several national newspapers. A showbiz obsessive and a television fanatic, Kim is particularly interested in celebrity gossip, A-list events and the latest releases on either the big or small screen. Contact her at [email protected]