Flipping through the Argos catalogue and marking out the goodies you were going to put on your Christmas list was a staple of many childhoods - but now the chain is scrapping the legendary print publication after 50 years.
With greater numbers of customers turning to online shopping, Argos have announced that they will no longer be printing the famed catalogue.
The Sun reports that employees received the news in an email from Simon Robert, Chief Executive of Argos' parent company, Sainsbury's.
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The email read: "As most customers are now browsing and ordering online, we have decided that the time is right to stop printing the Argos catalogue.
"Removing the printed catalogue helps us to flex our range and offers and to be more competitive on price."
The news has us feeling seriously nostalgic, tbh.
We have fond memories of dog-earing the Argos catalogue pages, or stuffing them with yellow post-it notes, to mark out our birthday wish list.
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Whether we wanted a brand-new Walkman, a shiny iPod Nano or the latest flip phone, the yearly catalogues documented our taste in now-ancient tech.
Talking about the move to drop the catalogue, Mark Given, Chief Marketing Officer at Sainsbury's, pointed to a shift in consumer culture.
He said: "Just as our customers' tastes have changed over the years, so have their shopping habits.
"We're seeing an increasing shift towards digital shopping, using our mobile app, website and in-store browsers.
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He continued: "Closing the book on the catalogue will help us focus on delivering exciting and inspiring digital shopping experiences to meet the changing needs of our customers, both in-store and online."
The Argos catalogue first made its way into British homes way back in 1972 and has been printed annually ever since.
In that time, a whopping 1 billion copies have been printed in 93 versions.
Farewell Argos catalogue, we sure will miss flipping through your pages.
Featured Image Credit: FlickrTopics: Shopping, News, sainsbury's