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Aldi launches Limited Edition Malibu Kevin The Carrot For Junemas

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Aldi launches Limited Edition Malibu Kevin The Carrot For Junemas

Aldi's beloved mascot Kevin The Carrot has been given a makeover in time for 'Junemas' and it looks like Christmas advert icon is ready for a holiday.

Available from today (Friday 25th June), fans of the little orange plush vegetable can grab the limited edition Malibu Kevin complete with a funky, floral Hawaiian shirt, sunglasses and a classic Santa hat.

Ladies and gentlemen... Malibu Kevin (Credit: Aldi)
Ladies and gentlemen... Malibu Kevin (Credit: Aldi)

Kevin has fronted Aldi's Christmas adverts and campaigns since 2016. Last year's ad saw the carrot in the cold trying to making it home in time for the festive holiday.

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Kevin has starred in Aldi's Christmas campaigns since 2016 (Credit: Aldi)
Kevin has starred in Aldi's Christmas campaigns since 2016 (Credit: Aldi)

The limited edition Malibu Kevin plushie is being sold for a good cause, with all proceeds going towards Teenage Cancer Trust. Aldi will auction 300 of the cuddly root vegetables on eBay and fans will have the chance to bid over five days for the special summer themed Kevin.

What exactly is Junemas, you ask? We are now exactly six months before Christmas Day and according to research from Aldi, almost half - 47 per cent - of Brits will be marking the occasion, with a third - 31 per cent - taking inspiration from those 'Down Under' and planning a Junemas barbecue in the garden.

Aldi has introduced lots of toys to the Kevin The Carrot range in the last year (Credit: Aldi)
Aldi has introduced lots of toys to the Kevin The Carrot range in the last year (Credit: Aldi)
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Julie Ashfield, Managing Director of Buying at Aldi UK, comments: "Since we announced our Junemas range, there has been huge excitement from our customers, and we've had many asking if Kevin the Carrot is due to make an appearance.

"It really wouldn't be a festive celebration without him, so we're delighted to confirm that he will indeed be returning this week, with proceeds of all sales going to Teenage Cancer Trust.

"However you plan to celebrate - be it a garden party or even taking inspiration from our friends 'Down Under' with a barbecue - we wish you a very Merry Junemas."

Kevin the Carrot will be available to bid on eBay from 25th June at 9am.

Featured Image Credit: Aldi

Topics: Aldi, Shopping, Health

Gregory Robinson
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