Spotify Has Launched Personalised Playlists For Your Pets And A Doggy Podcast
Any pet owner will know that feeling of guilt when they're heading out and leaving their furry friend behind.
Aptly named the 'Pet Playlist', the new generator lets users select what type of animal they have and then curates a whole array of songs for them based on their personality type.
Animals in the mix include bird, cat, iguana, dog, hamster and cat, and you can pick how energetic or relaxed, curious or apathetic and shy or friendly they are on a slide-able scale.
Then voila! Just like that, a magic playlist is created full of tailor picked tunes that fit both your animal's characteristics and your very own music taste.
While we don't envy the intern who must have had to sit and rate songs in all of these categories (and decide if they're more suitable for a cat or an iguana) we must admit we admire the concept.
And to some it might seem a little whacky, sure, but actually, around three-quarters of pet owners who stream music in the UK already play their pets music, according to a new survey from the streaming giant.
There's also tons of evidence that music is an effective tool to keep many animals relaxed and happy. So, even if it is a bit of fun, there could be some serious benefits.
Neil Evans, a pet physiologist and professor at the University of Glasgow, said: "While there is a lot of scientific research that has shown that short periods of music can make dogs more relaxed, we have shown that providing dogs with varied auditory enrichment can be used to reduce stress and anxiety over longer periods of time.
"When dogs have appropriate auditory enrichment they may bark less, lie down and sleep more, and their bodies are in a more relaxed physiological state."
The 'Pet Playlist' isn't the only offering from the music app, as it has also developed a podcast for dogs. Yep, really.
Named My Dog's Favourite Podcast, the podcast's aim is to keep your pooch calm when you're away from home.
Each episode is packed full of dog-directed praise, affirmations and reassuring messages, with voiceovers from The Capture and The Hurricane Heist star Ralph Ineson and Call The Midwife actress Jessica Raine.
What a great idea.
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