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Marks & Spencer Introduces Pronoun Badges For Staff

Marks & Spencer Introduces Pronoun Badges For Staff

The new initiative aims to help customers and colleagues know what the correct pronouns to use are.

Props to Marks & Spencer – the supermarket chain has taken strides to ensure all their staff feel included and happy as part of their working environment.

The store is offering staff the chance to display their pronouns on their name badges, and aims to help colleagues and customers know whether to call someone ‘he’, ‘she’ or ‘they’ when talking to employees.

Food PR for the brand, David Parke, shared the update on LinkedIn.

A colleague shared the news about the pronoun badges on LinkedIn (
David Parke - LinkedIn)

“I'm so grateful that Marks and Spencer actively encourages us to share our pronouns at work, whether on our name badges or in our email signatures,” he said. 

“We introduced these new badges a few months ago, and they've already helped start some very necessary conversations around gender identity and non-binary experiences!”

Sasha Misra, associate director of communications and campaigns at LGBTQ+ charity, Stonewall, welcomed the new initiative by Marks and Spencer.

It is thought that one in every 250 people are non-binary (

“It’s great to see an increasing number of businesses offering the option of badges with pronouns for staff,” she told ITV News.

“Creating an inclusive workplace starts with everyday actions, and having pronouns on badges is a simple yet impactful way to make sure LGBTQ+ identities are respected – for employees and customers alike.”

The move comes as a number of other companies have encouraged their staff to specify and record their preferred gender pronouns.

The move comes as a means to make people of all gender identities feel more included (

Investment banking firm, Goldman Sachs, recently launched an internal campaign to "provide education on what the different types of pronouns are" and "guidance for the way to use them". It said the move was a "way to show respect and ensure a more inclusive environment".

Elsewhere, Lloyds of London issued a 29-page document to staff with instructions on how they could create a "stable emotional work environment" for trans and non-binary staff, which included asking someone which pronouns they prefer to use. 

It is thought that around one in every 250 people in the UK identify as non-binary – and we applaud companies looking to make their work environments fair and comfortable for all their employees, regardless of how they identify.

Featured Image Credit: Shutterstock

Topics: Shopping, Marks And Spencer, News