Tesco has launched a new collection of fabric plasters in a diverse range of skin tones, to better represent the nation.
In an important step for diversity, the supermarket giant has brought out a range of plasters in three different skin tones - and the new products are on sale from today.
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Believe it or not, Tesco is the first supermarket to bring out plasters in a more inclusive range of skin tones.
The high street shop brought out the range after listening to consumers and its employees who wanted better representation.
Now available in light, medium and dark, the new plasters came about after a tweet that explained how emotional one man was to find a plaster in his own skin tone.
It's taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a "band-aid" in my own skin tone. You can barely even spot it in the first image. For real I'm holding back tears.
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"The tweet prompted a flurry of comments from other Twitter users, highlighting how significant the issue of representative plaster tones is for those in Black, Asian and minority ethnic (BAME) communities," Tesco explained.
"The product idea was quickly brought to the attention of senior members of the Tesco team and accelerated to launch."
The development of the plasters was also supported by the 'BAME at Tesco' internal colleague network, who tested the product with colleagues, gathered feedback and had a say in the final design of the plasters.
And the brand is now urging other retailers to follow suit and better represent diversity with their own products.
Paulette Balson, chair of the BAME at Tesco network, said: "One of the main objectives of our network is to help Tesco better serve our customers from all backgrounds and communities."
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"No UK supermarket had ever stocked plasters in a range of skin tones before and we saw this as an opportunity for Tesco to lead the charge and make a genuine difference."
"Through our research within the network, we know how emotive a product like this can be. For example, one colleague reported that their child had felt self-conscious wearing a plaster on their face to school recently, because it didn't match their skin tone and stood out."
Tesco's health, beauty and wellness director, Nicola Robinson, added that the supermarket continually reviews its products and services and that Tesco has a responsibility to ensure products reflect the diversity of customers and colleagues.
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"We believe the launch of our new skin tone plaster range is an important step and a move that we hope will be replicated by other retailers and supermarkets across the country," Nicola added.
The new plasters are on sale in stores and online from today and are priced £1.
Well done Tesco. Now hopefully everybody else will follow suit!
Featured Image Credit: TescoTopics: Life News, Style News, Tesco