Mr Potato Head Loses "Mr" Title In Gender-Neutral Rebrand

Mr Potato Head has been rebranded to just "Potato Head" as the Toy Story character is set to go gender-neutral in the future.

Maker Hasbro has announced that the 70-year-old toy is due a modern makeover - and we couldn't agree more.

The toy famously appeared in the Toy Story franchise, first starring in the title film, alongside Mrs Potato Head.

In the 1995 film, the character is known for demanding others know his name, by remarking: "That's Mr Potato Head to you."

Mr Potato Head then made follow-up appearances in the sequel films.

Hasbro)

Now the brand will drop the "Mr" and "Mrs" prefixes in an effort to make sure "all feel welcome in the Potato Head world", says Hasbro.

But Hasbro has now clarified its announcement, saying that fans of the two different Potato Heads can still buy Mr and Mrs Potato Heads.

Hasbro)

In a Tweet, the toy maker responded: "Hold that Tot - your main spud, MR. POTATO HEAD isn't going anywhere!

"While it was announced today that the POTATO HEAD brand name & logo are dropping the 'MR.' I yam proud to confirm that MR. & MRS. POTATO HEAD aren't going anywhere and will remain MR. & MRS. POTATO HEAD."

The toy first came onto the market in the early Fifties, when children had to poke eyes, a nose, arms and a moustache onto their own potatoes.

When Hasbro bought the brand, they added the plastic potato we've all come to know and love.

The name change will take place later this year, with rebranded Potato Heads in shops and online soon.

Topics: Toys, Life News, Entertainment, Life

Aneira Davies

Aneira Davies is a freelance lifestyle journalist with a particular interest in interiors and craft. She has written for the Evening Standard, Prima, House Beautiful and Good Housekeeping.

@aneiradavies