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Morrisons, Aldi And Tesco Are First Supermarkets To Limit Products To Stop Unnecessary Panic Buying

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Morrisons, Aldi And Tesco Are First Supermarkets To Limit Products To Stop Unnecessary Panic Buying

Morrisons has been the first supermarket to reintroduce rationing of food items in a bid to stop panic buying amid fears of a second lockdown, closely followed by Aldi and Tesco.

The supermarket shelves were stripped bare back in March as people rushed to fill their cupboards during the height of the pandemic.

And now, some shoppers in England have already reported essentials like pasta and toilet roll are in short supply.

So, in a bid to tackle the issue early, Morrisons has confirmed it has introduced buying caps on some of its most popular items, to make sure that everybody gets their share.


Customers will be restricted to buying no more than three of some items, including toilet roll and disinfectant.

"Our stock levels of these products are good but we want to ensure that they are available for everyone," a representative from the supermarket told ITV.

Shops are discouraging panic buying (Credit: PA)
Shops are discouraging panic buying (Credit: PA)

In further measures to keep customers safe, Morrisons is also reinstalling its indoor and outdoor queuing system and - in compliance with government guidelines - customers will be required to wear masks and social distance in stores.


Morrisons said: "Everybody's safety is of paramount importance and we hope the announcement will allow customers to feel safe and confident when visiting the shop again."

Like them, Tesco has started rationing toilet toll, and some customers are reporting a limit of just one pack per customer in certain stores.

CEO Dave Lewis said panic buying is "unnecessary" and added that it only "creates a tension in the supply chain".

Shelves were bare back in March (Credit: PA)
Shelves were bare back in March (Credit: PA)

Meanwhile, customers have also reported Aldi has started to set buying restrictions on some items, with one noticing a sign outside a South East London store urging shoppers not to bulk buy.

Waitrose shoppers in West London similarly found that they were only allowed to buy a limited number of essential items at one time.

Shop sensibly, folks!

Featured Image Credit: PA

Topics: Life News, Shopping, lockdown, News, Coronavirus

Joanna Freedman
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