As part of Nestlé's new bid to be 100 per cent plastic free by 2025, it has revealed that it will be using paper packaging for its KitKat bars, instead of plastic. Best of all? The paper can be turned into origami.
The confectionery giant - that owns other chocolate favourites like Aero and Milkybar - announced last January that it was committing to exclusively issuing recyclable packaging for all its products before 2025.
Starting with one of its most popular snacks, KitKat, the company has taken 'eco-friendly' one step further.
Made completely out of paper and with written instructions on how to construct your very own origami crane it would be fair to say that KitKat, has really pulled it out of the bag.
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Focused on the concept of reusability, the brand's idea is that once someone has enjoyed the snack and then built the paper model, the paper will be kept for longer, rather than being disposed of immediately after the biscuit had been consumed.
Unfortunately for us though, this cute new invention is only available in Japan. Nevertheless, with Japan being the biggest market for KitKats (over 4 million are sold everyday), the impact of this change will be unprecedented. According to Statista, it is estimated to cut down on roughly 380 tons of plastic each year.
Pretty 52 reached out to Nestlé to ask if the packaging would launch in the UK soon and they told us there were currently no plans to do so. They did, however, tell us that their ambition was to have all packaging of Nestlé products recyclable or reusable by 2025.
The shift is due to take place later this month with the most popular KitKat flavours coming out first; these will include, the original, matcha and otona no amasa - a darker chocolate.
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The brand will bring paper packaging to its KitKat multipacks by 2021, and will later introduce a single-layer paper wrapper for individual KitKats.
Whilst we still have a long way to go by way of 'saving the environment', this is an important step in the right direction. With any luck, Nestlé's move will encourage other manufacturers and corporations to follow suit.
Featured Image Credit: NestléTopics: kitkat, Chocolate, kitkat, Chocolate