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A children's hair salon near Weston-super-Mare in Somerset has been forced to close down after posting an advert which said the salon would charge an extra £5 for children with 'additional needs' or 'special needs'.
PJ's Hairdressing Group opened the Krazy Kids salon in Puxton Park - a popular family attraction in Somerset.
But parents were outraged after discovering the advert on the online booking page which read: "If your child has special needs or additional needs please book extra time so that we can give our full attention to your child."
The online prices also appeared to show an extra £5 charge for children with 'additional needs' or 'special needs'.
Jess Walker, whose son has autism, told the BBC: I rang last week and enquired about an appointment, the woman explained they charge £14 but there could be an additional charge of £5 if it took longer because of my son's condition.
The mother from North Somerset added: "It makes me so angry and upset that my son is growing up in a world where his special needs are still seen as a hindrance and something to be exploited."
Following a series of complains from parents, the children's hairdressers is closing down and will move away from Puxton Park. Krazy Kids in Puxton Park on 7th December.
Puxton Park has insisted they had no say in the pricing advertised despite the salon being situated in their grounds.
A statement on Facebook said: "We kindly ask that if you have any comments, questions or concerns about PJ's Krazy Kids Hairdressing that you please direct them to PJ's Hairdressing Group and not Puxton Park.
"Puxton Park did not have any input on the pricing structure or marketing material released by this company. The hair salon is an independent business and is not affiliated with Puxton Park.
"However, as this business is on our premises, we do apologise for any upset caused and have brought it to the immediate attention of the business owner to be rectified."
Fazilet Hadi, head of policy and research at Disability Rights UK, said: "The Equality Act is explicit, reasonable adjustments must be made by businesses for disabled people.
"This would also apply to extra time being needed as an adaptation for a disabled person."
Director of Krazy Kids hairdressers, Lizzy Tucker, responded to the outrage. She said: We have been horrified by the reaction this weekend.
"It has never been our intention or policy to charge those that require special assistance.
"Through the online booking on our website extra time can be requested if required, however this is not chargeable for those with special needs.
"A misunderstanding as a result of a poorly worded flyer has snowballed into a social media storm that has lead to discussions and my decision to remove my business from Puxton Park."
Tucker added the contentious content has been removed from the website and new leaflets are to be printed.
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