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Fake John Lewis Christmas Advert Is Just As Heartbreaking As The Real Thing

Fake John Lewis Christmas Advert Is Just As Heartbreaking As The Real Thing

A tearjerking video has emerged of a mock John Lewis Christmas advert that highlights the issue of loneliness and homelessness.

Mark Cunliffe

Mark Cunliffe

An emotional video has emerged online which looks like it could be the John Lewis 2018 Christmas advert.

The video was posted on evan youtuberuk's YouTube channel yesterday and was titled "John Lewis & Partners Christmas Advert 2018 #LoveFamily".

However, don't get too excited just yet as it seems that the YouTuber recreates John Lewis adverts each year, so it may just be his own creation rather than an official advert.

The video is soundtracked with an emotional cover of Queen's 1975 song 'Love of My Life' by Ben and Andy.

While the song plays out, viewers can see video footage shot by user 15maio2011 of a homeless man being reunited with his family.

At the beginning of the mock advert a rough sleeper wakes up to find himself surrounded by TV's with a DVD player that greets him with 'hello'.

YouTube/evan youtuberuk/15maio2011

A disc titled '1995' is then placed into the player and a series of home films flash across the screens, presumably of the man and his estranged family.

Now this is where it really has the John Lewis similarities as it is a real tearjerker, the man is reunited with his estranged family and finishes with them all sharing a group hug.

Although it might not be the official John Lewis advert and might not be playing on TV screens, the ad really does convey an important message about the meaning of Christmas and those that may not be as lucky as others.

YouTube/evan youtuberuk/15maio2011

If you look past the presents you will find that Christmas is really centred around family and the people you love. However, for people on the streets they don't have this luxury.

Last year, Shelter revealed that in 2016, its helpline received over 100,000 calls in the two months leading up to Christmas.

YouTube/evan youtuberuk/15maio2011

With more than 500 of those being made across Christmas Eve and Christmas Day alone.

They also revealed that a shocking 128,000 children in Britain would wake up homeless and in temporary accommodation on Christmas day 2017.

Collecting data on homeless figures can be difficult, but Homeless Link estimated that in autumn 2017 4,751 people are sleeping rough on any one night.

This is a 169% increase on figures from 2010. In 2017, the North West of England saw the biggest percentage increase in rough sleeping since last year (39%). This is followed by the East Midlands (23%) and Yorkshire and the Humber (20%).

Homeless Link

Although you may not be able to offer them a home, there are ways to make homeless people feel less invisible over the festive period and all year round.

You can give your old coat a new home with Human Appeal, although you might see it as no longer in fashion, your old coat can be a lifesaver for someone sleeping rough especially with the plunging temperatures.

Some rough sleepers can often go unnoticed by local authorities which means they may not get the help they need.

Human Appeal

The Streetlink app allows you to send them an alert if you are concerned about someone you have seen sleeping rough in England or Wales.

The details you provide are sent to the local authority or outreach service for the area in which you have seen the person, to help them find the individual and connect them to support.

If you have a spare 10 minutes on your hands then just stop and chat. Maybe grab them a hot drink and just listen to their stories, although it won't take up much of your day it could make that rough sleeper's week just a little bit more bearable.

You can also apply to volunteer at Crisis centres across the country or work with the Salvation Army to prepare some tasty festive food or help with their toy box appeals.

Featured Image Credit: YouTube/evan youtuberuk/15maio2011

Topics: John Lewis, Christmas, Life News