Pink Diet Coke Cans Are Coming To The UK And You Can Win £1,000
It might sound like a cliché, but if there's anything we love more than Diet Coke, it's the fact that Coca-Cola is launching baby pink cans and we can't wait to get our hands on one.
Except, it could be a bit more difficult than we first thought, as the drinks brand has revealed it's hiding ten special,limited edition pink cans in 30x330ml packs as part of ASDA's Tickled Pink initiative.
The campaign is to mark the start of Breast Cancer Awareness month, which will see Coca-Cola collaborating with the supermarket to support the work of the UK's most prominent breast cancer charities, Breast Cancer Campaign and Breast Cancer Care.
Diet Coke will also "continue its ongoing support for the campaign with a significant donation."
Even better than just stumbling across one of the gorgeous pink cans, you will also win an incredible £1,000 if you're lucky enough to find one - as well as supporting the incredible cause behind it all.
Coca-Cola is also launching a number of limited edition tote bags designed by Diet Coke's UK ambassador, Holly Willoughby.
The bag will feature the words "I am, You Are, We Are Tickled Pink," are available in selected ASDA stores, and will be free when anyone purchases a Diet Coke 4x250ml glass pack.
Aedamar Howlett, Marketing Director for Coca-Cola UK and Ireland, said of the initiative: "Continuing our longstanding relationship, we are really pleased to support the brilliant work of ASDA's Tickled Pink campaign again this year.
"We are also very grateful to have the support of Diet Coke's brand ambassador Holly Willoughby, which only helps to generate further awareness and make this year even bigger and better."
Just when we thought we couldn't love Diet Coke anymore, we need to get our hands on one of those gorgeous pink cans.
Featured Image Credit: Coca Cola/PRETTY52
Topics: Food And Drink