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Georgia Harrison says she wants to use her platform to encourage women to be open about intimate health.
Speaking exclusively with Tyla, the reality star, who found fame on Love Island, said: "I think it's so important that we enable women to be more open about intimate care."
"There's so many things we should be talking about: periods, smear tests... all of that should be open conversation, but sometimes a lot of people are scared to talk about it," added Georgia, who has just been announced as the ambassador of Woo Woo feminine care brand.
Discussing why she decided to partner with a brand that places an emphasis on female intimate care, the TV favourite explained that the topic is often seen as "taboo," which means many women might be "shy" or "embarrassed" to talk about it.
"I find it quite easy to vocalise myself on [topics] that some people might be a bit more shy about," she said.
"I get so many DMs from women - especially more recently - just talking to me about more intimate things, asking me for advice on stuff which they wouldn't usually ask other people.
"I think there's a level of embarrassment for anyone when it comes to talking about those sort of things, sometimes it just takes one person who finds it easier talking about something like that to start and then others can start getting things off their chests."
Woo Woo sells everything from intimate washes to wipes and soothing balms - products Georgia says are not promoted openly enough amongst women.
The brand also sells a hair removal cream, as well as products to use during sex, such as condoms and lube.
"It's about getting the right products for that area, because, at the end of the day, its a lot more sensitive than the rest of your body, and its hard to educate yourself on that," she added.
"If [people] are gonna get lube, I want it to be from somewhere that's safe, and if they are being sexual they need to be using the right products to not damage themselves.
"Everyone should embrace sexual pleasure, but this isn't about encouraging sexuality, its about saying it's okay to talk about and at the end of the day these are the ways to do it and be healthy."
As well as 2017's Love Island, Georgia has appeared on a whole manner of reality shows including Ex On The Beach and The Challenge.
The star is currently living in Dubai, but is originally from Essex, and first appeared on TV in 2014, on TOWIE.
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