Dads on Twitter have hit back at Piers Morgan after he shamed Daniel Craig for using a baby carrier to carry his daughter, Ella.
Piers took to Twitter yesterday to post a picture of the Bond actor with the baby carrier and captioned it "Oh 007.. not you as well?!!! #papoose #emasculatedBond".
As you would guess the tweet didn't go down very well as parents disagreed with his 'parent-shaming' post.
Captain America star Chris Evans led the furious tweets as he questioned whether the presenter was uncertain of his own masculinity.
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He wrote: "You really have to be so uncertain of your own masculinity to concern yourself with how another man carries his child."
Another user wrote: "I wear one for my 13-week-old baby; and I am a big, hairy male. You seem nervous about masculinity for some unknown reason."
One thing Piers probably wasn't expecting was a wave of pictures of men carrying their babies using a baby carrier.
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Twitter was flooded with heartwarming images of men showing Piers how proud they were to carry their child.
After a fan slammed him by saying: "Imagine believing carrying your own baby in public is emasculating," Piers attempted to explain himself.
He wrote: "He's not carrying it, that's my point. He's using an emasculating papoose. James Bond would never use a papoose to carry his babies."
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Piers later tweeted: "Carrying a baby is harder work, but worth it for the unashamedly masculine joy of NOT Wearing a papoose."
Oh Piers, you might live to regret this one...
Featured Image Credit: ITV/Good Morning Britain/Wikimedia Commons/Ah-Young AnderssonTopics: Life News, Celebrity News, Piers Morgan